Crazy for Crust

Very Valentine Pudding Cookies

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These Very Valentine Pudding Cookies are the perfect chocolate cookie recipe for Valentine’s Day! They’re chocolatey, pretty, and stay soft for days!

Very Valentine Pudding Cookies - this easy chocolate cookie recipe full of chocolate pudding for a super soft Valentine's Day cookie!


Okay, so something really weird happened last week. I just have to tell you all about it, because it still kind of freaks me out a little bit.

Santa brought Jordan several books for Christmas. I *think* Santa shops on Amazon (he sure does love Prime). Anyway, he brought her all brand new books, which she began reading right away. Last week she was just starting one of the new ones, a book that is brand new and was just released in the past few months.

Okay, so before I continue: the book is brand new and was just release a few months ago.

This fell out of the book:

blockbuster coupon

I know, I was all, “Cool! A Blockbuster coupon!” too. Never mind how a coupon got into a brand new book, right?

Now, look at the coupon again and read the expiration date.

This coupon, in pristine condition (no rips, tears, or folds, seriously like it’s never been touched) fell out of a brand new just released book…and it expired almost 20 years ago.

*Cue Twilight Zone music*


Just keep trying to wrap your brain around it, because I can’t.

Santa must really, really have liked the favorite cookies we left him. I certainly hope Cupid feels the same way about these!

Easy Very Valentine Pudding Cookies Recipe

I am a total sucker for holiday candy. The second that stuff hits the stores I’m throwing it into my cart like it’s going to disappear at any moment. 4th of July, Halloween, Christmas – you name it, I want to buy it.

Sometimes I think, should I post a recipe that’s JUST for Valentine’s? Or Halloween? But y’all love it, so why not?

Enter: Very Valentine Pudding Cookies.

Very Valentine Pudding Cookies - this easy chocolate cookie recipe full of chocolate pudding for a super soft Valentine's Day cookie!

For this Very Valentine version of one of my favorite pudding cookies, I decided to go with CHOCOLATE. I mean, Valentine’s Day is the holiday of chocolate, am I right?

Plus, I hadn’t made cookies like these in awhile and I was totally craving them.

This cookie is a Chocolate Pudding Cookie that’s filled with tons of Valentine M&Ms and sprinkles. Seeing all the pink and red just makes me happy, you know?

(Pink and red TOTALLY match, BTW.)

Pudding cookies are the BEST cookies. If you’ve never made them you MUST try. The cornstarch in the pudding mix keeps them soft for days and you can give the cookies an extra punch of flavor from whatever pudding flavor you’re using. (Like lemon or coconut or butterscotch.) Check out all my pudding cookie recipes!

These Very Valentine Pudding Cookies are ALL chocolate, though. And that’s just fine with me (and probably Cupid).

Very Valentine Pudding Cookies - this easy chocolate cookie recipe full of chocolate pudding for a super soft Valentine's Day cookie!

A few notes about these Very Valentine Pudding Cookies:

  • The dough does require chilling, but it’s worth it!!
  • You can use any flavor of chocolate pudding mix for this recipe, but make sure it’s instant. And you just add the powder to the cookie dough, not actual pudding.
  • I also added cocoa powder to amp up the chocolate flavor. I like to use the Special Dark cocoa, but you can use any kind you like.
  • For best results, use the “jimmie” type sprinkle. Often the nonpareils will dissolve. I found mine in the dollar section at Target. I also like to press additional M&Ms and sprinkles on the top before baking.

If these Very Valentine Pudding Cookies aren’t Cupid’s favorite cookies, I don’t know what would be. I have a feeling Santa would like these too!

Very Valentine Pudding Cookies are the perfect cookie to give your loved ones on Valentines Day!
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Servings: 24 cookies

Very Valentine Pudding Cookies

Prep Time:
15 mins
Total Time:
1 hr 30 mins
These Very Valentine Pudding Cookies are the perfect chocolate cookie recipe for Valentine's Day! Chocolate and soft, they're so good!


  • 1/2 cup unsalted butter — softened
  • 2/3 cup packed brown sugar
  • 1/4 cup granulated sugar
  • 1 teaspoon vanilla extract
  • 1 egg
  • 1 tablespoon water — or brewed coffee, if you have it
  • 2 tablespoons special dark — or regular cocoa powder
  • 1 box — 3.9 ounces instant chocolate, chocolate fudge, or special dark pudding mix (not sugar-free)
  • 1 1/4 cup all-purpose flour
  • 1/2 teaspoon baking soda
  • 1/4 teaspoon salt
  • 1 1/4 cups Valentine M&Ms — plus more for topping
  • 1/4 cup Valentine sprinkles — plus more for topping


  1. Note: this dough requires chilling.
  2. Line a cookie sheet with a silpat baking mat or parchment paper.
  3. Cream butter and both sugars in a stand mixer fitted with the paddle attachment. Mix in vanilla, egg, and water (or coffee). Add cocoa powder and pudding mix (the powder) and mix until smooth.
  4. Whisk together the flour, baking soda, and salt. Add dry ingredients to the wet ingredients and mix until just combined. Stir in the M&Ms and sprinkles.
  5. Scoop 2 tablespoon sized balls of dough onto prepared cookie sheet. You don’t have to space them out, this is just for chilling. Press a few M&Ms and sprinkles on the top of each cookie ball. (This is not mandatory, it just makes them look prettier.) Cover with plastic wrap and chill the cookies for at least 1 hour.
  6. Preheat oven to 350°F. Prepare a second cookie sheet and place cookies about 2” apart on them. Press each cookie dough ball down slightly with the palm of your hand. Bake for 10-14 minutes, until they just start to lose their glossy sheen. I like mine slightly underdone, so I cooked them for about 11-12 minutes. I also like to rotate my cookie sheets in my oven halfway through for even baking.
  7. Cool cookies on cookie sheet for 5 minutes, then transfer to a rack to cool completely. Store in an airtight container for up to 5 days or freeze for up to 3 months.

Click here for my complete list of Valentine’s Day Recipes!

Triple Dark Chocolate Pudding Cookies

Triple Dark Chocolate Pudding Cookies (11 of 11)

Nutella Pudding Cookies

Nutella Chocolate Pudding Cookies 2 words

Double Chocolate Macadamia Nut Cookies

Double Chocolate Macadamia Nut Cookies (5 of 12)w

Sweets from friends:
Valentine’s Cookies by i am baker
Giant Valentine’s M&M Cookies by What’s Gaby Cooking
M&M Cookies Recipe (small batch!) by Dessert for Two

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  1. Whoaaaaaaa. I cannot wrap my mind around that! Does it mean the book is not really new? Does it mean you warped in time back to 1998 for a few seconds? Does it mean that Blockbuster is making a comeback and I can rent videos after school again with my friends and think that’s the best way to spend a Saturday night? What do we make of this?
    The cookies are lovely, really, they are. I’m just stuck on that coupon! But I’ll eat these while I ponder!

  2. Haha. That coupon is ridiculous. I love that you shared this story with us. It definitely made me smile at 6:15 AM when smiling is very difficult. I’ve never made pudding cookies…I know…I really need to get on that train. Now I can. 🙂 

  3. That is SO strange, Dorothy! But these cookies, yum! Pudding cookies have always been a favorite of mine, so I would devour the entire batch for sure. Love the pretty sprinkles, too!

  4. Whoah – now THAT’S a blast from the past! Wonder how on earth that expired coupon got in there? Your pudding cookies look amazing – loving all the pretty Valentine’s colors in there!

  5. Wow, that sure is freaky. How in the world would an expired coupon get in between the pages of a brand new book? Anyhow, these cookies are so pretty. My wife loves Valentine M&Ms, so you just gave me an idea what to give her for V-Day. Thanks for that.

  6. Pudding Cookies are totally the best! And red and pink totally match especially in these delicious cookies!

  7. That is very weird. What did your husband say?? Btw what book is it? I am just asking because my girl is 1 year younger than yours and I want to know good titles for her future. Thx

  8. I’ve never had a pudding cookie before, but now I NEED to try it!

  9. Okay that is so weird. Way too weird. and funny at the same time. These cookies look delicious though! 

  10. Target has great $1 seasonal sprinkles, if they don’t sell out in record time, but when I do see them, I hoard 🙂 I have a sprinkle chest with every holiday and color combo you could imagine…same with seasonal candy. I can’t help myself because ‘one day’ I will need it! ha!

    The coupon…only explanation for me is that the books Santa brought here were sitting around a book warehouse with other books, old books, books that were already previously read (i.e. someone used that coupon as a bookmark) and somehow it found its way into one of the new books of yours. Otherwise…it’s magic!

    Gorgeous cookie!

  11. That blockbuster coupon thing is so weird!  That would make a great start to some kind of weird Stephen King novel.  I think some kind of time machine has to be involved somehow.  🙂
    These cookies are absolutely adorable!  Who wouldn’t love getting these for Valentine’s day?  And cookies made with pudding have an awesome texture.  

  12. I can just see someone working in the Amazon warehouse with a stack of those coupons and saying to themselves, “how can I screw with this persons mind today?”. lol Maybe you could offer to send them some of these cookies for the real answer!!!???

  13. loook…these cookies look amazing and everything but…


  14. I’m going with your mom’s explanation!

  15. That coupon!! I’m dying! It also made me feel old…so now I need some of these pudding cookies. Like STAT. I can’t wait until Valentine’s Day!

  16. That is CRAZY!  I think we need to forget all about it and make these cookies. 🙂

  17. How crazy! I’m sure cupid would love these cookies 🙂

  18. That is the craziest story ever!!  I haven’t seen a Blockbuster in ages.  ’98 was probably its heyday!!  I would never throw that coupon away!!  These cookies are just darling.  Valentine M+M’s are my favorite!!

  19. I still need to get on board with pudding cookies. I can’t tell you what is taking me so long. These look like the perfect Valentine’s day treat! And coupon! How crazy?!?!

  20. That’s the weirdest thing ever- so sad Blockbuster is gone, I miss it! And someone was reminiscing about the 90s in the printing factory, clearly 🙂 These cookies look delicious- love the m&ms!

  21. These cookies look great and know my grand babes would love them.  I live in North Carolina and would have to mail them to South Florida.  Do you think they ship well?  Just found your blog on Bloglovin’.

    • Oh I definitely think they’ll ship great! Pudding cookie are perfect for that because they stay soft for days. Package them in a single layer between paper towels or wax/parchment paper in one of those ziploc or gladware plastic containers and they should travel great!

  22. That coupon is freaky!! I hate things like that cuz I just keep thinking how in the heck?!! Luckily cookies can make that thought go away 😉 These look great, I love red and pink together 🙂 

  23. Thanks so much for the speedy reply.  I look forward to making them soon and will be checking your blog for other dessert ideas.

  24. Oooh – so creepy!!! Don’t you just want to play detective and figure it out? After you devour these cookies, of course. YUM!!!!! 🙂

  25. Oh my gosh, I hate you.  I seriously hate you.  Well, truthfully I’m hating ME and my lack of self control, but I want to blame you.  I just made these tonight as a valentine’s activity with my husband and 3-year old son.  I made them exactly as written, except that I left out the sprinkles because I don’t care for them. (and I used the water instead of coffee)  And oh my gosh…….these cookies……are AMAZING.  I seriously ate 5 of them within 20 mins.  I hate you and your addicting cookies!!!  🙂  Seriously though, probably the best soft chocolate cookie I’ve ever had. 

  26. My cookies turned out crispy. The mms inside were crispy. Cooked too long ?

  27. Thoughts on using homemade pudding mix?

  28. Hi! I need to make this batter in advance….can I just prep and then freeze the dough…transfer to the fridge the night before baking and bake as indicated? If so, can I use melted instead of softened butter? I will also be doubling the batch. Thank you!

  29. Made these for Valentines Day with my grandkids ages 10 and 5. They were easy to make and the decorating was fun and easy. My grandkids got creative with the shapes and had fun. They also devoured the cookies as they came out of the oven. Highly recommend this recipe. 

  30. Made these cookies for my preschooler’s Valentine’s exchange and they are so good!
    Followed the recipe exactly. Measured out tablespoon size balls to make smaller sized cookies and baked slightly underdone. Crisp outside, chewy center and fudge-like chocolate flavor. Will make these again!

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